The Western Horseman Club, a cornerstone of Amarillo, serves as a vibrant testament to the city’s past and a beacon for its future. This establishment is more than just a restaurant or bar; it’s a piece of Amarillo’s heart and soul. With a story deeply rooted in the local culture, the Western Horseman needed a brand and digital presence that captured its unique blend of history and contemporary charm. Our task was to create a cohesive brand identity and website that not only reflected its rich heritage but also embraced its modern, dynamic atmosphere.

We crafted a brand identity and website that seamlessly merged the old with the new, embodying the Western Horseman’s dual role as a keeper of Amarillo’s legacy and a harbinger of its future. The logo and visual elements were designed to evoke a sense of nostalgia while exuding modern elegance, perfectly aligning with the establishment’s multi-faceted nature as a restaurant, bar, and hotel lounge. The website offers visitors an inviting glimpse into the Western Horseman experience, from its delectable dishes and creative cocktails to its lively music scene.