Urban Nest Homes, a premier Oklahoma-based custom home builder, needed a full brand refresh and website redesign to match their vision for the future. Their goal was to move beyond a basic builder image and present themselves as a luxury, community-driven brand focused on quality, innovation, and personal connection. They wanted a visual identity that reflected craftsmanship, modern living, and sustainability, as well as a user-friendly website that showcased available homes, neighborhoods, and their custom build process in a clear and compelling way.

Signal led a full creative rebrand, refreshing Urban Nest Homes’ logo, brand voice, and visual style to better align with their high-end positioning. We introduced a clean black and white color palette to emphasize luxury, sophistication, and timeless design. The new website was crafted to be simple, elegant, and user-friendly, making it easy for visitors to explore neighborhoods, view available homes, and understand the custom build process.